B2B Growth Intelligence

We find the organisations
that need you
before they ask.

CroShark builds prospect intelligence and outreach systems for consultants and advisory firms targeting the Australian NFP and NDIS sectors.

What we track
Financial distress signals
Revenue decline, surplus erosion, cash pressure.
Data sources
Proprietary multi-source
Financial filings, property records, sector databases.
Sectors covered
NFP and NDIS
Australian registered organisations.
Availability
Selective intake
By conversation only.
The problem

Most outreach
misses the moment.

Consultants targeting NFPs and NDIS providers are approaching organisations based on size and sector alone. They have no visibility into which organisations are experiencing the financial pressure that makes them receptive to advisory support right now.

✗
Cold lists with no context. Standard data brokers give you names and titles. No financial signals. No distress indicators. No reason why now.
✗
Generic outreach that gets ignored. Messages that mirror back what an organisation already knows about themselves generate no response.
✗
No system, just effort. Most consultants rely on referrals and network alone. When the network goes quiet, the pipeline dries up.

Intelligence before outreach.

CroShark analyses financial and operational data across thousands of Australian NFPs and NDIS providers to identify which organisations are experiencing pressure right now and are most likely to engage advisory support.

Proprietary distress scoring across multiple data sources
Personalised outreach built around each organisation's specific situation
Complete outreach system built and running before we leave the engagement
Selective client intake to protect exclusivity for active engagements
Sectors

Two sectors.
One methodology.

The same intelligence model applies across both sectors. What changes is the data source, the distress signals, and the sector language.

Not-for-profit

Australian NFP sector

Over 60,000 registered Australian charities and not-for-profit organisations, each filing public financial reports annually. We identify financially distressed NFPs before the crisis becomes visible to your competitors.

Explore NFP intelligence
NDIS providers

NDIS provider sector

Thousands of registered NDIS providers under acute financial pressure from the 2024 to 2026 reform cycle. Funding cuts, mandatory registration, and price caps are creating identifiable distress signals we track and score.

Explore NDIS intelligence
The system

How CroShark fits
into your business.

You define who you want to reach. We do the intelligence work. You receive scored targets and personalised outreach ready to deploy.

Client firm Advisory or consulting firm ICP brief CroShark Intelligence engine Score · Profile Write · Deliver Proprietary methodology Financial records Multi-source data Property records Sector databases Proprietary data sources Qualified NFP target A Score 9 · Distressed NFP target B Score 8 · Watchlist NDIS target C Score 8 · Distressed Outreach Conversation started Client closes Only high-score targets receive outreach. Low-score organisations are filtered out automatically.
Process

From data to
qualified conversation

01
Prospect intelligence

We source data across financial filings, property records, and sector databases for organisations matching your ideal client profile.

02
Distress scoring

Each organisation is scored on financial and operational signals. We only surface high-score targets with a clear reason to engage right now.

03
Personalised outreach

Every message references that organisation's specific financial situation. Not templates. Challenger-Sale framing built to start a conversation.

04
Running system

We hand you a live pipeline: LinkedIn sequences, email workflows, and follow-up cadences built and running before we leave the engagement.

Pricing

Transparent pricing.
Clear value.

Every engagement starts with a conversation. But we believe you should know the ballpark before you reach out. All prices are in Australian dollars.

Entry point
$350
per organisation
Distress Report

A full financial intelligence briefing on one organisation. The fastest way to know whether a prospect is worth pursuing right now.

Financial distress score and classification
Revenue, expense, and cash trend analysis
Risk flags and outreach angle
Delivered as branded PDF within 48 hours
MOST POPULAR
Core service
From
$4,500
one-time engagement
Pipeline Build

A complete done-for-you prospect pipeline. Scored targets, personalised outreach copy, and a running LinkedIn and email system handed over on completion.

30 to 50 scored and qualified targets
Personalised outreach copy for top 20 targets
LinkedIn and email sequence setup
90-day database refresh included
Ongoing intelligence
From
$1,800
per month
Intelligence Retainer

Fresh targets, updated scores, and new outreach copy delivered every month. Your segment stays locked so no competitor gets the same intelligence while you are active.

New high-score targets every month
Updated distress scores on existing records
Fresh personalised outreach copy
Exclusive segment lock while active

All engagements begin with a qualifying conversation. Pricing varies by sector, geography, and scope.

Start with the
distress report.

One organisation. Full financial intelligence. Delivered in 48 hours.

How it works

The intelligence
model, explained.

CroShark's methodology combines financial data analysis, proprietary scoring, and AI-assisted outreach to deliver qualified prospect lists and personalised campaigns to advisory firms operating in the Australian NFP and NDIS sectors.

Delivery time
5 to 10 business days for a full pipeline build
Data freshness
Quarterly refresh on all scored records
Exclusivity
Selective intake protects your segment from competing clients
01

Prospect intelligence gathering

We begin by defining your ideal client profile in detail. Sector, sub-sector, geography, revenue range, organisational type, and the specific advisory gap your firm fills. Once defined, we pull records from multiple proprietary data sources covering registered Australian NFPs and NDIS providers. This produces a raw universe of potential targets specific to your profile.

Unlike standard data brokers who filter by title and company size alone, we source from financial filings, property records, sector-specific regulatory databases, and operational indicators. The result is a richer picture of each organisation before we score a single one.

ICP definition Multi-source data pull Universe construction
02

Distress scoring and classification

Every organisation in the universe is scored from 1 to 10 on a proprietary distress rubric. The rubric assesses multiple financial and operational signals including revenue trajectory, surplus or deficit pattern, cash reserve movement, funding concentration risk, and sector-specific indicators relevant to the NFP or NDIS regulatory environment.

Organisations are then classified into three tiers: Distressed (score 7 to 10), Watchlist (score 5 to 6), and Stable (score below 5). Only Distressed and high-end Watchlist organisations proceed to the outreach phase. Low-score organisations are filtered out entirely.

A score of 7 to 10 indicates an organisation experiencing active financial or operational pressure significant enough to make them receptive to advisory support. A score below 5 indicates stability. There is no commercial case for approaching a stable organisation that does not yet need you.

Proprietary scoring rubric Multi-signal analysis Three-tier classification
03

Personalised outreach construction

For every high-score target, we construct personalised outreach using Challenger Sale methodology. Each message references specific financial or operational signals from that organisation's own data. Not what you do. What their data is telling us about their situation. This framing generates response rates significantly above sector averages for generic outreach.

Outreach is built for both LinkedIn and email channels. Each channel has its own copy format, length, and tone calibrated for how decision-makers engage in that context. We write a primary message and two follow-up touchpoints for each target.

Challenger Sale methodology AI-assisted generation LinkedIn and email formats
04

System build and handover

CroShark does not deliver a spreadsheet and leave. We build the outreach infrastructure for you. LinkedIn Sales Navigator sequences, email delivery setup, follow-up cadence scheduling, and a simple tracking system for managing responses. You receive a running machine, not a document.

We also provide an optional diagnostic PDF report for your top three targets. Each report is a custom briefing built from that organisation's own data, formatted as a professional document your consultant can reference or share in an initial conversation.

LinkedIn sequence setup Email infrastructure Diagnostic PDFs Response tracking

Ready to see the
methodology in action?

Start with a single distress report on an organisation you are already targeting.

Services

Four ways we build
your pipeline.

From a single organisation report to a complete done-for-you outreach system. Each service uses the same proprietary intelligence methodology.

01
NFP and NDIS Lead Intelligence System

Our flagship service. A complete done-for-you prospect pipeline built around your ideal client profile. We identify NFP or NDIS organisations that match your criteria, score them using financial and operational data from multiple sources, and deliver a qualified target list with individual context notes on why each organisation is worth approaching now.

Delivered as a structured report with organisation profiles, distress scores, classification tier, and recommended outreach timing for each target. Typically includes 30 to 60 high-score targets depending on the scope of your ICP.

What is included
ICP definition workshop
Full data pull and cleaning across multiple sources
Distress scoring for every organisation in your universe
Qualified target list with scores and context notes
Quarterly refresh to keep the list current
Sample output
Organisation universe built
847 organisations
Passed distress threshold
214 organisations
High-score targets delivered
48 organisations
8.4
Average distress score
across delivered targets
02
Personalised Outreach Copy

Every message is built around something specific to that organisation. Revenue trends, funding concentration, expense pressures, or sector-specific regulatory pressure. Copy that shows you did your research, because we did.

Delivered in both LinkedIn DM and email formats for each target. Includes a primary message and two follow-up touchpoints per organisation. Written using Challenger Sale methodology to lead with insight rather than a pitch.

What is included
LinkedIn DM copy for each target
Email outreach copy for each target
Two follow-up touchpoints per channel
Challenger Sale framing and tone guidance
Message structure
Opening hook
Their data, not your pitch
Challenger reframe
What it means for them
Soft CTA
One specific question
03
Outreach Infrastructure

LinkedIn sequences, email workflows, and follow-up cadences built and live. You receive a running system, not a strategy document. Includes LinkedIn Sales Navigator configuration, connection request sequences, and email automation setup.

We do not hand you a playbook and leave. We build the infrastructure and test it before handover. You start sending to qualified targets from day one of the engagement completing.

What is included
LinkedIn Sales Navigator setup and configuration
Connection request and message sequence build
Email delivery infrastructure and domain warm-up
Follow-up cadence scheduling
Response tracking and pipeline management setup
Sequence structure
Day 1
LinkedIn connection request
Day 3
Personalised DM on acceptance
Day 7
Email follow-up with context
Day 14
Final value-add touchpoint
Standalone product

The Distress
Intelligence Report

A custom briefing on one specific organisation. Built from verified financial and operational data, scored on our distress rubric, and delivered as a professional PDF within 48 hours. The fastest way to test the methodology before committing to a full engagement.

What you receive
Full financial distress analysis and score
Revenue, expense, and cash trend analysis
Risk flags and classification tier
Personalised outreach angle specific to their situation
Delivered as a branded PDF within 48 hours
Request your report
Complete the form and we will review your request within one business day.
Sector intelligence

Australian
not-for-profit sector.

Over 60,000 registered Australian charities and NFPs file public financial reports annually. CroShark analyses these filings to identify organisations under financial pressure and match them to advisory firms that can help.

60k+
Registered organisations
Active Australian NFPs filing with the ACNC
$200b+
Annual sector revenue
Combined revenue across the registered NFP sector
Annual
Filing frequency
Public financial reports filed every year
~30%
Under financial pressure
Organisations showing at least one distress signal
Distress signals

What we look for
in NFP financials.

These are the indicators that tell us an organisation is experiencing pressure significant enough to make them receptive to advisory support right now.

Revenue decline

Year-on-year revenue decline of 10 percent or more signals funding pressure, donor attrition, or contract loss. Strong leading indicator of advisory need.

Surplus to deficit shift

An organisation moving from surplus to deficit in consecutive years is burning reserves. Leadership is under pressure to find a path back to sustainability.

Cash reserve erosion

Declining cash and equivalents over two or more years indicates an organisation is consuming reserves faster than they are rebuilding them.

Funding concentration risk

Over 70 percent of revenue from a single government contract or donor creates existential risk. Reform cycles and policy changes put these organisations immediately at risk.

Expense outpacing revenue

Operating expenses growing faster than revenue for two consecutive years creates a structural imbalance that requires strategic intervention, not just cost cutting.

Property asset exposure

Organisations holding significant property assets while running operational deficits may be candidates for asset advisory, M&A support, or strategic restructuring.

How distress scoring works
Revenue decline ↓ YoY trend Surplus to deficit shift 2yr pattern Cash erosion Reserve burn Funding concentration >70% single src Expense growth Outpacing rev Property Asset exposure CroShark scoring engine Proprietary rubric SCORE 7-10 Distressed ✓ Outreach SCORE 5-6 Watchlist → Monitor SCORE <5 Stable → Filtered out Qualified list + Outreach copy + PDF reports → You close
Who we serve

Advisory firms that
serve the NFP sector.

CroShark's NFP intelligence is built for firms that already have the credibility and capability to serve NFPs. We build their pipeline. They build the relationships.

Governance consultants
Firms specialising in board development, governance frameworks, and organisational structure for NFPs facing leadership or compliance challenges.
M&A and restructuring advisors
Advisory firms supporting NFP mergers, amalgamations, and strategic restructuring. Property asset data adds a second intelligence layer for these clients.
Financial and operational consultants
Accounting firms, CFO-as-a-service providers, and operational consultants helping NFPs return to financial sustainability.

Ready to see who
needs you right now?

Start with a single distress report on any Australian NFP.

Sector intelligence

Australian NDIS
provider sector.

The 2024 to 2026 NDIS reform cycle is creating acute financial pressure across thousands of registered providers. Funding cuts, mandatory registration, and price cap changes are producing identifiable distress signals we track and score in real time.

$46b
Annual scheme cost
NDIS total support expenditure in 2024 to 2025
$14b
Reform savings target
Government target reduction over four years from 2024
2%
Growth cap from 2026
Down from 20 percent annual growth under the old scheme
July 2026
Registration deadline
Mandatory registration for SIL and platform providers
Reform context

Why NDIS providers
need advisory support now.

Reform timeline

Key dates creating immediate urgency.

OCT 2024 New support definitions live Mandatory reg announced DEC 2024 APR 2026 2% growth cap announced NOW SIL providers must register JUL 2026 DEADLINE 2030 160,000 fewer participants

The NDIS reform cycle is externally imposed. The financial pressure on providers is not the result of poor management alone. It is the result of government policy changes that have fundamentally shifted the economics of service delivery. This creates a specific type of receptiveness to advisory support.

New support definitions

From October 2024, new legislation defines what NDIS funds can cover. Providers billing for newly excluded supports have had revenue removed without warning.

Price cap pressure

The NDIS price guide caps what providers can charge. Providers heavily concentrated in categories that received price reductions face immediate per-unit revenue loss.

Mandatory registration

SIL and platform providers must be registered by July 2026. Smaller unregistered providers face significant compliance costs they have not planned for.

Growth cap impact

Scheme growth capped at 2 percent from 2026 compared to 20 percent historically. Providers that built cost structures on high-growth assumptions face structural deficits.

Participant reduction

Government estimates 160,000 fewer participants by 2030. Providers in high-risk support categories face client attrition with no replacement demand.

Fraud enforcement

Strengthened NDIA investigative powers and tighter claims scrutiny are creating compliance risk for providers with historically loose billing practices.

Who we serve

Advisory firms that
serve NDIS providers.

We build pipeline for the consultants and advisors helping NDIS providers navigate the reform cycle. The organisations we identify are under real pressure and are actively seeking support.

NDIS compliance consultants
Specialists helping providers meet new registration requirements, practice standards, and claims compliance obligations under the reform framework.
Operational and financial advisors
Firms helping NDIS providers restructure their service model, reduce cost structures, and rebuild financial sustainability under the new pricing framework.
Technology and workforce vendors
SaaS platforms, care management software providers, and workforce agencies that sell into the NDIS provider market and need a qualified pipeline of receptive prospects.

The window is now.
Providers need support.

Start with a distress report on any NDIS provider you are targeting.

About CroShark

Built on the belief that
intelligence changes outcomes.

Most B2B outreach fails because it is not informed by anything real about the person on the other end. CroShark was built to change that for the consultants and advisors who serve Australia's NFP and NDIS sectors.

CroShark is a B2B growth intelligence agency working exclusively with firms that serve the Australian not-for-profit and NDIS provider sectors. We exist because the gap between a consultant's capability and their pipeline is almost always an intelligence gap, not a skills gap.

The advisory firms we work with are experienced, credible, and genuinely capable of delivering value to the organisations they target. What they lack is a systematic way to identify which organisations need them right now, and a message that speaks to that specific situation rather than broadcasting a generic offer.

Our methodology combines financial data analysis across multiple proprietary sources, a distress scoring model built specifically for the NFP and NDIS context, and AI-assisted outreach construction using Challenger Sale methodology. The result is a pipeline that is informed, targeted, and built to generate real conversations.

We operate on a selective intake model. We do not take on every client who approaches us. We take on clients where there is a genuine fit between what they offer and the organisations our intelligence is identifying. That selectivity is what protects the quality of our output and the integrity of the engagements we support.

Co-founder
Paul Miles
Paul Miles
Global Managing Director, BUSY Group

Paul brings decades of senior leadership experience across the Australian not-for-profit sector. As Global Managing Director of BUSY Group, one of Australia's largest NFP organisations in employment, training, and workforce development, Paul has deep relationships and credibility across the sector that CroShark serves. His sector standing ensures that every client engagement is backed by genuine industry authority.

Co-founder
Daniyal Ayub
Daniyal Ayub
B2B Growth Intelligence Consultant

Daniyal built the intelligence methodology, scoring model, and outreach system that powers CroShark. With a background in digital marketing, B2B lead generation, and AI-assisted automation, he designed the end-to-end pipeline architecture that turns public financial data into qualified prospect lists and personalised outreach campaigns for advisory firms.

How we work

Three principles
we do not compromise on.

Intelligence first.

We do not send outreach until we understand the financial and operational context of the organisation being approached. Every message is informed by data, not assumption. If we do not have enough intelligence to personalise, we do not proceed.

Selective by design.

We take on a limited number of clients in each sector segment to protect exclusivity. An advisory firm paying for our intelligence should not be competing with another of our clients for the same prospects. That is not a policy. It is the foundation of the model.

Systems, not tasks.

We build infrastructure that keeps working after the engagement ends. A running outreach system, a scored and classified target list, and a refresh cadence that keeps the pipeline current. We do not deliver a one-time output and disappear.

Contact

Let's talk about
your pipeline.

Tell us about your firm and the organisations you are trying to reach. If there is a fit, we will tell you exactly what we would build and what it would change.

Email
hello@croshark.com
LinkedIn
linkedin.com/company/croshark
Response time
Within one business day
Availability
Selective intake. By conversation only.